What you will learn
- How segmentation, targeting and positioning methods can be used to acquire customers.
- How to use the marketing mix: product, price, promotion, and place.
- Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
- Develop content and messaging that directly address consumer needs and drive brand excitement.
Program Overview
Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
2 months
4 - 6 hours per week
Discounted price: $394.20
Pre-discounted price: $438USD
For the full program experience
Courses in this program
BabsonX's Marketing Strategy Professional Certificate
- Marketing Fundamentals: Who Is Your Customer?
- Customer Centric Marketing for Entrepreneurs
- Job Outlook
Meet your instructors from Babson College (BabsonX)
Experts from BabsonX committed to teaching online learning
Enrolling Now
Discounted price: $394.20
Pre-discounted price: $438USD
2 courses in 2 months
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