UNC-Chapel Hill: The Digital Marketing Boot Camp
Become a digital marketing professional at UNC-Chapel Hill
Global Network: Gain access to a network of 250+ employers looking to hire.
Professional Experience: Take advantage of paid micro-internship opportunities.
Career Support: Access free professional resources throughout your career.
Respected Credentials: Earn a Certificate of Completion from a recognized university.
Duration
18 weeks
Time to complete, part-time
Pacing
9 hours per week
Live instruction
Marketing is always evolving. Evolve with it.
The digital marketing world changes constantly. With The Digital Marketing Boot Camp at UNC-Chapel Hill, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.
- Structured flexibility: Our program is designed to give you the flexibility you need to balance your work-life schedule while providing the structure and support you need to achieve your career goals
- Innovative instruction: Our online digital marketing course includes live interactive virtual classes led by skilled instructors
- Real-world projects: Our industry-driven curriculum teaches you the most in-demand skills through real-world examples. Everything you will learn is immediately applicable to a professional environment
Technology and services powered by 2U, Inc., the parent company of edX.
What our learners are saying
"I had a great time working with … Career Services. [Their] feedback on my resume and the inclusion of unique elements was one of the reasons I received interview requests in the first place! … I’m earning almost DOUBLE my prior job’s starting salary in my first digital marketing position."
Mary R.
The Digital Marketing Boot Camp at UNC-Chapel Hill alum
"I chose to attend the Digital Marketing Boot Camp at UNC-Chapel Hill because I wanted to gain hands-on experience and knowledge in the field. I think it paid off very well because within a few months of completing the program I was able to find a job in digital marketing."
Kristen F.
The Digital Marketing Boot Camp at UNC-Chapel Hill alum
"[My Career Coach] is brilliant and very kind. Her tips helped me a lot to get the position [I am in now]. I completely recommend this program!"
Rubin R.
The Digital Marketing Boot Camp at UNC-Chapel Hill alum
Meaningful outcomes.
Digital marketers are in demand.
Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.Footnote 1
Further your career.
Our Career Engagement Network will help you apply the tools and knowledge you learn in your program to advance your career by assisting you in developing a strong portfolio, a polished resume, and sharp interview skills. You’ll also have access to free career resources throughout your professional life.
Innovative curriculum. In-demand skills.
In 18 weeks, the Digital Marketing Boot Camp at UNC-Chapel Hill will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.
The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.
Get a Paid Micro-Internship
Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.
Take advantage of exclusive micro-internships and:
Gain valuable real-world experience
Build your professional resume and portfolio
Generate income during boot camp
Gain access to an exclusive network of potential employers
Our Boot Camp Students Are in Demand
Our employer-competitive students have received job offers from thousands of global organizations. As you take the next steps in your career, you’ll have exclusive access to job referrals from our network of 250+ partners.
Invest in your career. Explore financial options.
The Digital Marketing Boot Camp fee: $9,000
Interest-free payment plan
Pay an initial deposit and split the rest of your tuition into monthly installments with no interest.
A powerful educational partnership
About UNC-Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. Every day, faculty — including two Nobel laureates — staff and students shape their teaching, research and public service to meet North Carolina’s most pressing needs in every region and all 100 counties. Carolina’s more than 308,000 alumni live in all 50 states and 150 countries. More than 167,000 live in North Carolina.
This program is offered through UNC-Chapel Hill Digital and Lifelong Learning, in partnership with edX.
About the Digital Marketing Boot Camp
The Digital Marketing Boot Camp at UNC-Chapel Hill, offered in partnership with edX, is made available through a unique consortium delivery model to provide skills-based learning to participants across North Carolina and beyond. Participants will be taught by a university-approved instructor, while learning alongside students from other consortium-participating universities and institutions. Upon meeting the completion requirements, participants will be issued a Professional Certificate by UNC-Chapel Hill Digital and Lifelong Learning.
Frequently asked questions
edX digital marketing boot camps include optional fundamental marketing courses and courses on specialized topics, including digital marketing strategy, optimizing campaigns and websites, and digital advertising, data organization, and automation.
You do not need technical skills to enroll in our digital marketing boot camp. However, soft skills like creativity, analytical thinking, problem solving, and more could give you a competitive advantage.
Our digital marketing boot camps do not require any prerequisite courses to apply. However, you are welcome to complete our optional pre-course module on marketing fundamentals to start your boot camp confidently.
You do not need to learn coding to excel in your digital marketing career. Though some basic programming language knowledge could be useful — it is not essential.
Yes! A digital marketing boot camp could be the catalyst to your professional fulfillment. Boot camps offer a unique learning experience that feature fast-paced, flexible schedules at a more affordable cost than traditional degree options. Whether you are looking to upskill in your career or switch careers entirely, boot camps offer robust learning opportunities that could help you succeed.
According to the U.S. Bureau of Labor Statistics, the overall median annual salary for advertising, promotions, and marketing managers in 2022 was $138,730 per year.Footnote 2 However, other factors including location and professional experience could influence your digital marketing salary.
Boot camp tuition varies across each program and depends on your chosen length of study. edX boot camps offer funding options for you to choose from, including an interest-free payment plan. Ask your Admissions representative for tuition and funding option details.
Yes! A number of our university partners are offering a 20% discount on digital marketing boot camps to verified active military service members, reservists and veterans. Learn more on this page dedicated to military learners.
