Learn digital marketing
Digital marketing is an in-demand skill with a variety of possible career paths. Companies must find unique ways to market themselves online, and this is where a digital marketer can help. If you're interested in this type of career, find out what you need to start learning digital marketing.
What is digital marketing?
Digital marketers may use advertising, search engine optimization, social media, or e-mail marketing to promote products, services, and brands and effectively engage target audiences.
There are relatively few barriers to entry and an increasing demand for these professionals.
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Certificates
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TecdeMonterreyX
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Maryville
UMD
USMx
UPValenciaX
TecdeMonterreyX
AnahuacX
GalileoX
UPValenciaX
GalileoX
AnahuacX
UMD
USMx
IIMBx
EdinburghX
TecdeMonterreyX
Davidson_Galileo
CurtinX
IIMBx
UWashingtonX
Maryville
UMD
USMx
UPValenciaX
TecdeMonterreyX
AnahuacX
GalileoX
UPValenciaX
GalileoX
AnahuacX
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Choosing the right digital marketing program for you
As you search for digital marketing education, consider your current education level, available time, career aspirations, and budget.
Here are some options to consider:
Courses
A course in digital marketing fundamentals can introduce you to marketing basics, how the digital economy works, and what you need to succeed in this field. Courses typically last around four weeks and are self-paced.
Courses are a great starting point for early-career professionals and may help you qualify for entry-level jobs.
Certificates
A certificate in digital marketing goes into more detail than a course and can take around four months to complete.
For example, you could learn about search engine optimization and marketing strategies, along with the potential impact of AI. A certificate can help you explore online advertising ecosystems and understand the customer lifetime value concept.
With a certificate, you could apply for intermediary positions or a promotion within your current company.
Executive education programs
Executive education programs help you to bolster your current knowledge base and are often popular among aspiring or existing managers.
For example, an executive education program that focuses on disruptive strategies could help you respond to changes in the digital marketing landscape, such as artificial intelligence. You may also focus on consumer behavior and how the media landscape evolves.
Degrees
A bachelor's or master's degree in marketing typically takes 2–4 years of full-time study to complete. These programs offer in-depth courses on the marketing fundamentals necessary for careers in the industry that require advanced education.
Some programs may offer concentrations like social media and digital public relations that can help you further hone your digital marketing skills and ensure you are up-to-date with the most recent technological innovations.
Jobs in digital marketing
Digital marketing professionals show strong job growth and can work across multiple industries. Earning a certificate or a degree could significantly enhance your career prospects.
Here are some career options to consider:
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