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Instructor photo

Yany Grégoire

Professor, Marketing Department at HEC Montréal

Areas of expertise

  • - Customer Revenge and Betrayal
  • - Online Public Complaining
  • - Relationship Marketing
  • - Service Failure and Recovery
  • - Teaching: Marketing Strategy

Social links

About me

Professor Grégoire holds a doctorate in marketing from the University of Western Ontario (Ivey). 2004-2010, he taught at Washington State University. 2010, he joined HEC Montréal and since 2014, he has held the Omer DeSerres Chair of Retailing. A popular instructor, Professor Grégoire has won numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal.