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Professor, Marketing Department at HEC Montréal
Professor Grégoire holds a doctorate in marketing from the University of Western Ontario (Ivey). 2004-2010, he taught at Washington State University. 2010, he joined HEC Montréal and since 2014, he has held the Omer DeSerres Chair of Retailing. A popular instructor, Professor Grégoire has won numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal.