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Sheena Iyengar

World-Renowned Expert on Choice, S. T. Lee Professor of Business at Columbia University

Columbia University

Major works

"The Art of Choosing"

About me

Professor Iyengar has taught courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering people, whether they be employees or consumers, choices. She has examined choice in a multitude of contexts ranging from employee motivation and performance in a global organization, Citigroup, to chocolate displays at Godiva, to the magazine aisles of supermarkets, and to mutual fund options in retirement benefit plans. Professor Iyengar received the Presidential Early Career Award for her ongoing work in examining cultural, individual, and situational factors that influence people's choice-making preferences and behaviors.