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Professor at Indian Institute of Management
Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour , Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. Professor Ramesh Kumar was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS).