edX Online
Instructor photo

Peggy Keiper

Former Director of Sport & Recreation Business, University of Alaska Fairbanks at University of Maine

Areas of expertise

  • - Sports Marketing, Events, and Sales
  • - Innovation in Sport
  • - Psychometrics in Business
  • - Digital Marketing Automation
  • - Innovative Instructional Tools

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About me

Originally from Michigan's Upper Peninsula, I've had the opportunity to turn my life-long love of sports and math into a career. I am an unapologetically passionate and innovative business professor with almost 10 years of sport business experience and 8 years of experience in higher ed. I am an active researcher in the areas of innovative instructional tools/methods, psychometric measures in business, digital marketing automation and innovation in sport. I teach mainly quantitative (analytics), sport event/sales, and marketing focused undergraduate and MBA classes.