edX Online
Instructor photo

Girish Prayag

Professor at University of Canterbury

Areas of expertise

  • - Consumption experiences in marketing
  • - Interested in tourism, airline and hospitality industries specifically
  • - Consumer emotions
  • - Place experiences and attachment

About me

The overarching focus of my research is consumption experiences in the services industry with a particular focus on the airline, tourism and hospitality industries. My past and current research themes include: consumption emotions, place/brand attachment, anthropomorphism, service design, destination marketing and tourism/event impacts.