edX Online
Instructor photo

Brenda Aranda

Professor at EGADE Business School at Tecnológico de Monterrey

About me

Studied Master in Marketing - EGADE Business School of Tec de Monterrey and holds a bachelor’s

degree in Communication Sciences at Tec de Monterrey- Monterrey Campus.

With more than 5 years leading digital media strategy at brands of diverse industries, current Digital Media and Search Advertising Coordinator at The Home Depot México managing digital marketing trategy and kpi’s supervisor of digital media campaigns. She has previously worked as Head of Media at Zignia Live, part of Grupo Avalanz in Arena Monterrey, also as Digital Account Manager at digital agency Axented, and Media Executive at advertising agency R. Treviño & Asociados. She has worked in various areas such as market research consulting, and strategic media planning mainly for brands such as Subaru Mexico, VivaAerobus, Terra Regia, and City of McAllen Chamber of Commerce.