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Associate Professor in Consumer Behaviour at Wageningen University & Research
Courses and Programs taught by dr.ir. ARH (Arnout) Fischer
Publications by dr.ir. ARH (Arnout) Fischer
Attitudes and attitudinal ambivalence change towards nanotechnology applied to food production. Fischer, A. R. H. , van Dijk, H., de Jonge, J., Rowe, G., & Frewer, L. J. (2013). Public Understanding of Science, 22(7), 817-831
Consumer familiarity with foods and the perception of risks and benefits. Fischer, A.R.H. & Frewer, L.J. (2009). Food Quality and Preference, 20(8), 576 - 585
Projects by dr.ir. ARH (Arnout) Fischer
Digital Twins: Me, My Diet and I
Customisation of Insect Proteins
The limits of governmental regulation in food information law
Dr. ir. ARH Fischer is an Associate Professor in Consumer Behaviour. His research focusses on consumer behaviour in relation to new technologies and innovative products in food. By using insights from attitude theories in social psychology he aims to understand how existing knowledge about (in)directly related products, emotions and cognitions contribute to attitudes towards innovations in food and agriculture.
General research topic: consumer behaviour in relation to new technologies and innovative products in food.
Theoretical approach: By using insights from attitude theories in social psychology he aims to understand how existing knowledge about (in)directly related products, emotions and cognitions contribute to attitudes towards innovations in food and agriculture.
Current research: Consumer response to new technologies in food and food production applied to topics like nanotechnology in food, the use of insect protein for human consumption, consumption of algae, cultured meat, personalisation of nutrition, high-tech agriculture, e-commerce and ubiquitous computing.