What you will learn
- Consumer behavior and positioning strategies
- Analytical tools used to assess marketing strategies
- New technologies as it applies to marketing
- Social media and value creation
- Market segmentation, target marketing & promotion
- Pricing strategies
- Integrated marketing and value communication
Program Overview
Expert instruction
4 high-quality courses
Self-paced
Progress at your own speed
3 months
7 - 9 hours per week
3 Academic Credits
Build your skills and your transcript
Discounted price: $446.40
Pre-discounted price: $496USD
For the full program experience
Courses in this program
DoaneX's Marketing Essentials MicroBachelors® Program
- Marketing Foundations
- Marketing Operations
- Marketing - Delivering the Value Proposition
- Marketing Essentials Final Exam
- Program Certificate & College Credit
Meet your instructor from Doane University (DoaneX)
Experts from DoaneX committed to teaching online learning
Enrolling Now
Discounted price: $446.40
Pre-discounted price: $496USD
4 courses in 3 months
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