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Learn product management

Product management oversees a product's development process from start to finish. You can find careers in product management across a variety of industries, including tech, manufacturing, and more. Keep reading to discover how you can learn product management.

What is product management?

Product management exists at the intersection of technology, user experience, and business. Product managers set the product management team's goals and objectives, motivate their teams, and are ultimately responsible for the product's outcome. Products that these professionals manage may be physical or digital. Learning the versatile skills involved in product management can benefit you in many different careers across various industries, including but not limited to tech, e-commerce, and finance.

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Choosing the right product management program for you

Product management programs on edX include courses, professional certificates, executive education programs, and degrees. An educational program in product management will teach you the foundational knowledge you need to succeed in various careers. In addition to the topics listed below, you can learn product management methodologies such as Scrum, Waterfall, and Kanban on edX. Select the educational program that best fits your ambitions, interests, budget, and time constraints.

Courses

Product management courses can teach you the fundamentals of the subject or more advanced skills you need to know to succeed in certain disciplines. Examples of product management courses at edX are product management fundamentals, agile product management, and data science for product management.

Certificates

Some educational programs on edX may culminate in a professional certificate. These programs may be courses or executive education programs. Professional certificates available on edX include product management, lean product portfolio management, and machine learning operations.

Executive education programs

Executive education programs in product management may help those already working in a career where they need to improve their leadership or management skills. Examples of executive education programs in product management on edX include product management, business development management, and brand management.

Degrees

Degrees in product management on edX are offered at the bachelor's and master's levels. Examples include a bachelor of science in marketing, a bachelor of science in data science, and a master of science in supply chain management.

Jobs in product management

If you're looking for a job in product management, you may find roles under titles like product manager or associate product manager. Product managers are found in many fields, and their roles and specific duties may be defined differently from one industry to another. Some product management jobs may require certification, such as the Certified Product Manager® (CPM), Agile Certified Product Manager Product Owner® (ACPMPO), and Certified Digital Product Manager® (CDPM) credentials offered by the Association of International Product Marketing and Management (AIPMM).

Below, find some jobs you can pursue by learning product management, with salary data from the Bureau of Labor Statistics (BLS).

Project management specialist

A project management specialist coordinates a project's schedule, budget, and details. Applying this to product management, the specialist is responsible for leading and guiding the work of the team working on the product. Project management specialists may need certification through a national organization such as the Project Management Institute (PMI) to qualify for certain jobs.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $100,750
Product marketing manager

Classified by the BLS as an advertising, promotions, and marketing manager, a product marketing manager plans and coordinates programs to generate interest in a product. They work with design and advertising staff to develop marketing materials and strategies to promote the product best. Product marketing managers are found across many industries, such as advertising and public relations.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $159,660
Product design manager

Referred to by the BLS as an engineering manager, a product design manager plans, coordinates, and directs team activities in engineering the design of a product. They may manage a product's production, testing, or quality assurance. Professional certifications from organizations such as the Association of Technology Management and Applied Engineering (ATMAE) may be necessary for some positions.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $167,740

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    FAQ about product management

    Why should I learn product management?

    Product management courses provide versatile skills that can be applied to many career paths. They cover topics in business and technology to hone your abilities to make strategic decisions, understand customer needs, and solve problems.

    How long does it take to learn product management?

    How long it takes to learn product management depends on your educational pathway. Completing an online course may take a few weeks while earning a bachelor's degree takes an average of four years.

    How hard is it to learn product management?

    Learning the technical and business skills involved in product management can be challenging, but the rewards of bringing new products to market that could fill the needs of millions often make the challenges seem worth it.